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E3. Building the Brand
E3.1 Brand reach
• Social Media Presence
• Media Coverage
• Partnerships
• Branding
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E3.2 Build on global Special Olympics events
• Global Alignment
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E3.3 Build on external events
• External Alignment
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E3.4 Athlete leaders building awareness
• Joint Promotion with Celebrities
• Highlighting Athlete Talents
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E3.5-E3.7 Local marketing & communications
• Local Capacity
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