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E3.4 Athlete leaders building awareness

Program Quality Standards Menu

Program Quality Standards The Program Quality Standards (PQS) are a tool to help Programs develop and increase quality of programmatic areas and overall operations. They help Programs identify what to focus on in order to provide athletes with the highest quality programming. Frequently Asked Questions
Program Quality Standards: Frequently Asked Questions The Program Quality Standards (PQS) are a tool to help Programs develop and increase quality of programmatic areas and overall operations. They help Programs identify what to focus on in order to keep moving forward.
S1. Improve Quality and Reach of Local Programming
S2. Empowering Athlete Leaders and Other Change-Makers
S3. Foster Inclusive Services and Settings
E1. Digitizing the Movement
E2. Diversify Revenue
E3. Building the Brand
E4. Drive Excellence (People & Practice)
Joint Promotion with Celebrities

Stage 1

Program has at least 1 known, influential public figure who collaborates with an Athlete Leader to promote Special Olympics at least once a year.

Stage 2

Program has at least 2 known, influential public figures who collaborate with athlete leaders to promote Special Olympics at least 3 times a year.

Stage 3

Program has 3 or more known, influential public figures who collaborate with athlete leaders to raise awareness of Special Olympics throughout the year.
Highlighting Athlete Talents

Stage 1

Program promotes achievements of athletes, especially in sport, on social media.

Stage 2

Program uses athlete leaders as its main spokespeople and has an active strategy of gaining coverage that features athlete leaders.

Stage 3

Program partners with local, regional or national TV/radio/online media entity to profile achievements of the athletes and athlete leaders (e.g. documentary, feature stories).