E3.4 Athlete leaders building awareness

Program Quality Standards Menu
Program Quality Standards The Program Quality Standards (PQS) are a tool to help Programs develop and increase quality of programmatic areas and overall operations. They help Programs identify what to focus on in order to provide athletes with the highest quality programming. Frequently Asked Questions
Program Quality Standards: Frequently Asked Questions The Program Quality Standards (PQS) are a tool to help Programs develop and increase quality of programmatic areas and overall operations. They help Programs identify what to focus on in order to keep moving forward.
Joint Promotion with Celebrities
Stage 1
Program has at least 1 known, influential public figure who collaborates with an Athlete Leader to promote Special Olympics at least once a year.
Stage 2
Program has at least 2 known, influential public figures who collaborate with athlete leaders to promote Special Olympics at least 3 times a year.
Stage 3
Program has 3 or more known, influential public figures who collaborate with athlete leaders to raise awareness of Special Olympics throughout the year.
Highlighting Athlete Talents
Stage 1
Program promotes achievements of athletes, especially in sport, on social media.
Stage 2
Program uses athlete leaders as its main spokespeople and has an active strategy of gaining coverage that features athlete leaders.
Stage 3
Program partners with local, regional or national TV/radio/online media entity to profile achievements of the athletes and athlete leaders (e.g. documentary, feature stories).