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E3. Building the Brand

Unified basketball event; athletes on the floor competing for the ball.

E3.1 Brand reach

• Social Media Presence
• Media Coverage
• Partnerships
• Branding
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Two athletes snowboarding at the X Games 2015 in Aspen.

E3.3 Build on external events

• External Alignment
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Athlete speaking with other athletes standing behind him.

E3.4 Athlete leaders building awareness

• Joint Promotion with Celebrities
• Highlighting Athlete Talents
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