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E3. Building the Brand

Unified basketball event; athletes on the floor competing for the ball.

E3.1 Brand reach

• Social Media Presence
• Media Coverage
• Partnerships
• Branding

Special Olympics Hong Kong athletes and representatives standing behind and beside a round visual that reads: #PlayUnified.

E3.2 Build on global Special Olympics events

• Global Alignment

Two athletes snowboarding at the X Games 2015 in Aspen.

E3.3 Build on external events

• External Alignment

Athlete speaking with other athletes standing behind him.

E3.4 Athlete leaders building awareness

• Joint Promotion with Celebrities
• Highlighting Athlete Talents

A person looking at a laptop (screen); her hands are on the keyboard.

E3.5-E3.7 Local marketing & communications

• Local Capacity

- Related Sites Related Sites
  
  Turin 2025
  
  USA Games 2026
  
  World Games Schedule and Results
  
  Center for Inclusive Health
  
  Generation Unified
  
  Spread the Word
  
  A Very Special Christmas
  
  Resources
  
  Law Enforcement Torch Run

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