Bring Children to Snow Campaign is the key initiative introduced by the International Ski and Snowboard Federation (FIS) to promote snow activities as the healthy recreational activity for children and youth in winter. The campaign aims to encourage newcomers to snow whilst adding additional value to those who already participate in the snow sports. The campaign is not focused on generating competitors for any FIS discipline. ‘Fun in the snow, fun on the snow’ is the motto at its heart.
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