Special Olympics Brand

BRAND GUIDELINES

Brand Guidelines (PDF):
Quick Guides: PDF
Quick Guides Poster: PDF
Color Palette: PDF
Ubuntu Font Guide: PDF
FAQs: PDF

BRAND GUIDELINES FOR PROGRAMS

Programs combine the Special Olympics logo with words that identify the Program. Within the Program, teams and areas get branding treatments, too.

Accredited Programs: PDF
Sub Programs: PDF
Program Merchandise Guidelines: PDF
Team and Area Brand Guidelines FAQs: PDF

BRANDING PHILOSOPHY

What guided the decisions that formed our branding guidelines? What does our brand represent? Learn about the brand guidelines development process here.

The Power of the Aligned Brand: PDF
The Power of an Aligned Brand with Presenter Notes (PPTX):
Brand Model (PDF):
"Role of Brand" Presentation: PDF

USING OUR LOGO

The Special Olympics logo can be used in a variety of ways. When it's with other elements, the design is called a lockup.

About the Special Olympics Logo: PDF
Creating a Special Olympics Mark in Your Language: ZIP

SPORTS ICONS

Brand Guidelines: (PDF)
ZIP: Summer • Winter

HEALTH

Brand Guidelines Global: PDF
Brand Guidelines—for US use only: PDF
Health Branding Templates & Graphics

SPECIAL OLYMPICS UNIFIED CHAMPION SCHOOLS®

Brand Guidelines: PDF
Language Guidelines: PDF
Logo (ZIP): EPS • PNG • JPG
Logo for Programs (customizable): ZIP
Logo for Schools (customizable): ZIP
Office of Special Education Programs at the US Department of Education: PNG

Unified Schools

Brand Guidelines: PDF
Logos (PNG): ZIP
Logo for Programs (customizable): EPS • PNG

Special Olympics Global Center for Inclusion in Education in Abu Dhabi

Brand Guidelines: PDF
Global Center Logos: ZIP
HH Sheikh Mohammed bin Zayed Recognition Ribbons: ZIP
Unified Champion Schools Logos (International Edition): ZIP

SPECIAL OLYMPICS UNIFIED SPORTS®

Brand Guidelines: PDF

Logos

2-Line EPS:
2-Line PNG:
4-Line EPS:
4-Line PNG:
Circle: Red on White:
- AI
- EPS
- JPG
- PGN
Circle: White on Red:
- AI
- EPS
- JPG
- PGN

YOUNG ATHLETES

Brand Guidelines: PDF
Logo Lockup: ZIP

COLLEGE CLUB

Brand Guidelines: PDF
Logos: ZIP

TOOLS AND TEMPLATES

Office Stationary Pack: ZIP
Brand Sample PowerPoint: PPTX
Color Palette: PDF
Ubuntu Font Guide: PDF

LAW ENFORCEMENT TORCH RUN

Brand Guidelines: PDF
Branding & Communications: Resources

Truck Convoy
Logo:

Tip a Cop

Logo:
- AI
- JPG
- PNG
- EPS:
  - Standard
  - Customization

PLAY UNIFIED

Brand Guidelines: PDF
Logos: ZIP
Special Olympics Unified Ball Images: ZIP
Norwester: Font

VISUAL GUIDELINES FOR GAMES AND EVENTS

World & Regional Games: PDF
National Games, State Games, and Tournaments: PDF