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Special Olympics Brand

Complete guide to branding for Special Olympics globally and by campaign.
BRAND GUIDELINES
BRAND GUIDELINES FOR PROGRAMS
Programs combine the Special Olympics logo with words that identify the Program. Within the Program, teams and areas get branding treatments, too.
  • Accredited Programs: PDF
  • Sub Programs: PDF
  • Program Merchandise Guidelines: PDF
  • Team and Area Brand Guidelines FAQs: PDF
BRANDING PHILOSOPHY
What guided the decisions that formed our branding guidelines? What does our brand represent? Learn about the brand guidelines development process here.
USING OUR LOGO
The Special Olympics logo can be used in a variety of ways. When it's with other elements, the design is called a lockup.
  • About the Special Olympics Logo: PDF
  • Creating a Special Olympics Mark in Your Language: ZIP
SPORTS ICONS
HEALTH
SPECIAL OLYMPICS UNIFIED CHAMPION SCHOOLS®
  • Brand Guidelines: PDF
  • Language Guidelines: PDF
  • Logo (ZIP): EPSPNGJPG
  • Logo for Programs (customizable): ZIP
  • Logo for Schools (customizable): ZIP
  • Office of Special Education Programs at the US Department of Education: PNG
Unified Schools
  • Brand Guidelines: PDF
  • Logos (PNG): ZIP
  • Logo for Programs (customizable): EPSPNG
Special Olympics Global Center for Inclusion in Education in Abu Dhabi
  • Brand Guidelines: PDF
  • Global Center Logos: ZIP
  • HH Sheikh Mohammed bin Zayed Recognition Ribbons: ZIP
  • Unified Champion Schools Logos (International Edition): ZIP
SPECIAL OLYMPICS UNIFIED SPORTS®
  • Brand Guidelines: PDF
Logos
YOUNG ATHLETES
  • Brand Guidelines: PDF
  • Logo Lockup: ZIP
COLLEGE CLUB
  • Brand Guidelines: PDF
  • Logos: ZIP
TOOLS AND TEMPLATES
  • Office Stationary Pack: ZIP
  • Brand Sample PowerPoint: PPTX
  • Color Palette: PDF
  • Ubuntu Font Guide: PDF
LAW ENFORCEMENT TORCH RUN
PLAY UNIFIED
  • Brand Guidelines: PDF
  • Logos: ZIP
  • Special Olympics Unified Ball Images: ZIP
  • Norwester: Font
VISUAL GUIDELINES FOR GAMES AND EVENTS
  • World & Regional Games: PDF
  • National Games, State Games, and Tournaments: PDF