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Special Olympics Brand

Complete guide to branding for Special Olympics globally and by campaign.

BRAND GUIDELINES

BRAND GUIDELINES FOR PROGRAMS

Programs combine the Special Olympics logo with words that identify the Program. Within the Program, teams and areas get branding treatments, too.
  • Accredited Programs: PDF
  • Sub Programs: PDF
  • Program Merchandise Guidelines: PDF
  • Team and Area Brand Guidelines FAQs: PDF

BRANDING PHILOSOPHY

What guided the decisions that formed our branding guidelines? What does our brand represent? Learn about the brand guidelines development process here.

USING OUR LOGO

The Special Olympics logo can be used in a variety of ways. When it's with other elements, the design is called a lockup.
  • About the Special Olympics Logo: PDF
  • Creating a Special Olympics Mark in Your Language: ZIP

SPORTS ICONS

HEALTH

SPECIAL OLYMPICS UNIFIED CHAMPION SCHOOLS®

  • Brand Guidelines for U.S.: PDF
  • Language Guidelines: PDF
  • Logo (ZIP): EPS • PNG • JPG
  • Logo for Programs (customizable): ZIP
  • Logo for Schools (customizable): ZIP
  • Office of Special Education Programs at the US Department of Education: PNG
U.S. College Club
  • Brand Guidelines: PDF
  • Logos: ZIP
Global Unified Champion Schools
  • Brand Guidelines: PDF
  • Logos (PNG): ZIP
  • Logo for Programs (customizable): EPS • PNG
Special Olympics Global Center for Inclusion in Education in Abu Dhabi
  • Brand Guidelines: PDF
  • Global Center Logos: ZIP
  • HH Sheikh Mohamed bin Zayed Recognition Ribbons: ZIP
  • Unified Champion Schools Logos (International Edition): ZIP

SPECIAL OLYMPICS UNIFIED SPORTS®

  • Brand Guidelines: PDF
Logos

YOUNG ATHLETES

  • Brand Guidelines: PDF
  • Logo Lockup: ZIP

TOOLS AND TEMPLATES

  • Office Stationary Pack: ZIP
  • Brand Sample PowerPoint: PPTX
  • Color Palette: PDF
  • Ubuntu Font Guide: PDF

LAW ENFORCEMENT TORCH RUN

LETR Mark:
LETR Badge:
Truck Convoy Logo:
Tip a Cop Logo:

PLAY UNIFIED

  • Brand Guidelines: PDF
  • Logos: ZIP
  • Special Olympics Unified Ball Images: ZIP
  • Norwester: Font

VISUAL GUIDELINES FOR GAMES AND EVENTS

  • World & Regional Games: PDF
  • National Games, State Games, and Tournaments: PDF