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Marketing and Communications

A Very Special Christmas

The record industry has generously made beautiful music for Special Olympics athletes since 1987. “A Very Special Christmas®” album series have become a major financial source for the movement. Below are resources that make up the AVSC toolkit.


The holiday season is upon us, and once again we are excited to promote the A Very Special Christmas® album series to raise much needed funds and awareness for Special Olympics athletes and programs! Thanks to the generosity of more than 100 top internationally acclaimed recording artists, the A Very Special Christmas® series has generated over $100 million in direct support for Special Olympics programs around the world since its founding in 1987, and continues to be a gift that gives back to the movement.


This holiday, Special Olympics invites you to give the gift of music that truly gives back! The acclaimed A Very Special Christmas® album series has literally changed lives for people with intellectual disabilities around the world. ... Artists donate their time and talent, producers and labels waive their fees, and 100% of the net proceeds from sales of the albums and DVDs comes directly back to Special Olympics.


Below are a few ideas to turn your holiday party into a celebration of music featuring the A Very Special Christmas® albums, and highlighting the impact of the album series on Special Olympics.


Looking for a gift that keeps on giving? This holiday season give the gift of music that truly gives back—A Very Special Christmas®. Each one of the seven albums in the A Very Special Christmas® series features new and traditional Christmas songs by top artists of yesterday and today such as Jon Bon Jovi, Madonna, U2, Colbie Caillat, Jason Mraz, Carrie Underwood and many more, all who have donated their time and talent to support Special Olympics.


Choose your Album Artwork in various designs and colors.