Special Olympics Brand Resources & Guidelines

Special Olympics has aligned and and refreshed its brand. Get the guidelines, tools and resources today. Questions can be submitted to: brand@specialolympics.org

Brand Guidelines

The Brand Guidelines will assist you in presenting Special Olympics verbally and visually. Special Olympics Brand Identity Guidelines, Brand Guidelines FAQ, Special Olympics Brand Model, Talking Points & Messaging and Ubuntu (the official typography of Special Olympics) Font Guide can be found here. SEE MORE ››


The Special Olympics logo is a universal expression of the Special Olympics Movement that transcends languages. The brand refresh will help build brand equity in the Special Olympics symbol. Information on how to obtain the Special Olympics logo can be found here.  SEE MORE ››

Tools & Templates

Templates and tools are available so you can easily format the materials that you need. Samples of Fact Sheets, Letterhead, Stationary, list of Special Olympics Trademarks and Registrations, and Story Telling training are among the tools and templates provided. As new and updated tools become available they will be posted here. SEE MORE ››

Lockup Guidelines

The Special Olympics brand is active in many different areas such as Education, Health and Community Branding, in addition to our core offering of sports training and competition. These Guidelines for the proper representation of Project UNIFY® and Young Athletes™ lockups and elements will help you better represent our brand. See More ››

Fact Sheets

Special Olympics reveals the champion in all of us through sports, education, health and community building. These fact sheets provide information about Special Olympics and the variety of programs offered. SEE MORE ››

Brand Alignment Presentation

The Special Olympics Brand Alignment Presentation has been provided to help explain the brand alignment work. The powerpoint contains notes about each slide. The PDF  document is a smaller file for easier download that just contains the slides. SEE MORE ››

LETR Brand Resources

These guidelines explain how the Law Enforcement Torch Run® for Special Olympics identity should be implemented. Examples of the identity in action are supplied along with guides on how to use the supplied artwork files. SEE MORE ››