This is a comprehensive index of all the branding materials produced by Special Olympics for use by Programs in promoting the movement in general and individual initiatives.
The brand guidelines cover all aspects of creating Special Olympics-branded materials: on paper, on clothing, on the Web, on banners, on stationery and more.
Translated Brand Guidelines
Brand Guidelines for Programs
Programs combine the Special Olympics logo with words that identify the Program. Within the Program, teams and areas get branding treatments, too.
- Brand Guidelines for Accredited Programs: A comprehensive overview of the Special Olympics approach to branding for Accredited Programs.
- Brand Guidelines for Sub Programs: A detailed guide to creating branded materials for teams, clubs, areas, counties and provinces.
- Program Merchandise Guideline: A comprehensive guideline that helps Accredited Programs create merchandise for athletes, teams, families, fans, volunteers and supporters.
- Team and Area Brand Guidelines FAQS: Questions and answers about branding guidelines for teams, clubs, area, county and provinces.
What guided the decisions that formed our branding guidelines? What does our brand represent? Learn about the brand guidelines development process here.
Translated Branding Philosophy
Using Our Logo
The Special Olympics logo can be used in a variety of ways. When it's with other elements, the design is called a lockup.
These icons represent Special Olympics official and recognized sports.
Tools and Templates
A variety of samples, guides, templates and other documents to help in creating well-branded materials.
Visual Guidelines for Games and Events
Guides that assist in the creation and application of logos, typefaces, colors for Special Olympics Games and events.