Why incorporate data into communications?
Special Olympics has many stories that illustrate its impact, but objective data can be used to strengthen these stories. In many cases, this data can make the difference between a nice story and a winning proposal. More and more donors and partners, for example, want evidence that their investment in Special Olympics is truly making a difference. Research data gives them that evidence. The same is true for a media pitch. Journalism is a competitive environment. Reporters have many organizations providing them with information, and use of data can be an effective hook that makes a Special Olympics story stand out from others.
Check out the program research toolkit on this site.