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July 20, 2017 | SOI General: Headquarters

Get the New 50th Anniversary Promotional Videos

By Will Schermerhorn

Special Olympics released two videos with different moods to promote the 50th Anniversary of Special Olympics announcement on 20 July. One of the videos uses music and clips to present an "edgy" view of Special Olympics. The other uses more traditional, lighthearted music and clips to portray Special Olympics. Both come in 30- and 60-second versions. Both come as downloadable MOV files and streamable MP4 files. The new videos join a package of B roll video and the 50th Anniversary endorsement mark files in the 50th Anniversary resources section.

A note about the music: Music for the edgy versions is cleared for all usage except a national TV buy. The soft versions music is cleared for promotional usage and social. The artist has requested that we include the track name and his name in description of the material if we post online: "Success" by Scott Ian Holmes

About Will Schermerhorn: I am the senior director of web products for Special Olympics.
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