The R-word and Social Media

February 01, 2012

It's not just a new look. The R-word.org site that launched February 23 moves the campaign squarely into the realm of social media. Learn more about how it is done below.

230x300-facebook-plugins

Nine Ways to Highlight Your Facebook Page. The plugins vary in size, purpose and look. You can see which one works best for various circumstances before embedding code on your website. Go to the Facebook Plugins page.

About the R-word Site

The original R-word.org site launched more than two years before, and since then, Facebook and Twitter redefined what it means to stay connected online. It was time to refresh the look of the site, and also to turn it into a destination for stories, commentary, news links, slideshows and videos. The site was updated in early 2011.


300x200-facebook-embed-code

Embeddable Code. This might look complicated, but people with basic HTML knowledge can make this small amount of code transform key pages on your site to highlight Facebook activity.

High Profile for Social Media

One striking part of the new look is the right column. It's a bold stroke, putting Facebook's "Like Box" so prominently on every page. Every time the page loads, the site visitor sees the latest on the Spread the Word Facebook page and the latest on the R-word Twitter feed.

For Special Olympics and R-word.org, Facebook has become an important driver of website visits. Between March 3, 2010, the date of the previous Spread the Word to End the Word Day, and March 2, 2011, the most recent STW Day, the role of Facebook in driving traffic to the R-word.org site has increased dramatically. In March 2010, 5,982 people visited the R-word.org site directly after visiting Facebook. In March 2011, Facebook sent over 53,000 people to R-word.org.


How It Works

Making both of those feeds work was straightforward and about as easy as embedding a YouTube video. For an overview of the Facebook "widgets" now available, go to http://developers.facebook.com/docs/plugins/, which lists nine embeddable Facebook feeds. For a similar page of ideas for Twitter, go to http://twitter.com/about/resources/widgets.

Is It Right For Your Site?

Whether this is right for your site or not depends on several factors. If your site is basic editable HTML, adding the code should be pretty easy. If your site--like the SOI main site and this Resources site--is deployed using templates that limit your access to HTML, it will be more involved. You may need to pay money to make this happen.

Learn More about Special Olympics Resources


Get Resources News

Stay up to date with the latest Special Olympics Resources news.

Read the Latest News»

Share Resources News

Do you have helpful tips that would benefit others in Special Olympics? Share it!

LEARN MORE»

Follow Us

"Events" is a top search term for SO.org. Add your own events.

Events »

Find events near you and learn about volunteer opportunities at one of our 220 worldwide locations. 

FIND A LOCATION NEAR YOU »

Videos and Photos

Summer SportsOur athletes run, jump, swim and score in summer.See Slideshow »


Videos and Photos

Power of SportsSports are a powerful way to change our athlete’s lives.See Slideshow »


Videos and Photos

In Deep WaterGo feet first for one of the newest Special Olympics sports.See Slideshow »


Videos and Photos

Youth and SchoolsOur programs are reaching out to a young people worldwide.See Slideshow »


Videos and Photos

Leaders In ActionIt's been a movement of innovative leaders for decades. See Slideshow »


Videos and Photos

What We DoSports, health, education, community and more.See Slideshow »


Videos and Photos

Summer GamesAround the world, months of practice are paying off.See Slideshow »


Special Olympics Blog

Bursting with Pride

"I’m looking forward to the day when Mary will become a Special Olympics Young Athlete. I cannot wait."read more »

Posted on 2014-07-25 by Ryan

go to blog »


*

Special Olympics - Become a Fan

Donate Now Donate Now